September 2025

Interactive ads

Interactive Ads: The Next Big Thing in Customer Engagement?

Digital Marketing Insights, MARKETING INSIGHTS, Marketing Strategies / By /

What Are Interactive Ads? Interactive ads are digital advertisements that encourage users to actively participate rather than passively consume. Unlike static banners or pre-recorded video ads, these formats invite the audience to engage through clicks, swipes, polls, quizzes, or even immersive AR experiences. The goal is to create a dialogue between brand and consumer, transforming …

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inclusive content

Creating Inclusive Content: Why Diversity in Marketing Matters

MARKETING INSIGHTS / By /

Modern consumers are more diverse, informed, and socially aware than ever before. They expect brands to reflect that reality—not just in the products they sell, but in the stories they tell. Inclusive content isn’t a trend; it’s a business imperative. At Adworld, we believe that diversity in marketing goes beyond surface-level representation. It’s about building …

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